Brand direction
Alignment of the audience, proposition and attributes that guide communication.
Branding and Design · Agência Flag
A brand recognized for what matters.
We translate the essence of your business into consistent visual communication. We build your identity and its applications so your company can present itself clearly at every audience touchpoint.
Branding and Design · Tailored to you
From goal to delivery
Branding and Design
01Get to know your brand
02Set the direction
03Create and validate
04Prepare the deliverables
A project built around your needs.
What we can build
Consistency at every encounter with your brand.
The features and deliverables are defined with you, based on the project's goals and scope.
Visual identity
Development or evolution of the elements that represent your company.
Colors and typography
Visual choices and guidelines to maintain consistency across applications.
Digital applications
Adapting the identity for websites, social media and project deliverables.
Presentation materials
Design of sales materials that organize information and strengthen the message.
Usage guidelines
Delivery of the agreed files and instructions to help your team use the identity.
Project possibilities
Where this solution can help.
Examples of needs we can assess with your company.
A company just starting out
Build an identity to introduce the brand to the market.
A brand in transition
Revise the visual language to reflect a new phase of the business.
More consistent communication
Organize applications and materials to reduce differences between channels.
A clear process
How your project comes to life.
Get to know your brand
We talk about the brand's history, audience, references and goals.
Set the direction
We align on the concepts and criteria that will guide the visual development.
Create and validate
We present proposals and refine the solution according to the agreed stages.
Prepare the deliverables
We organize the files and application guidelines included in the scope.
Before you get started
Questions about branding and design.
Is branding just about creating a logo?
No. Branding involves how a brand positions and presents itself. Visual identity is one part of this work, along with consistency between the message, audience and touchpoints.
Can I keep my current logo?
Yes. The project can build on your existing identity and evolve it or organize new applications, according to the assessment and your company's goals.
Which files are delivered?
Formats, versions, applications and guidelines are defined in the proposal. Deliverables take into account the intended uses of the brand, such as digital or printed materials.
Is trademark registration included?
Developing an identity is not the same as registering a trademark. If you need specialist support with a search or registration, this should be addressed separately in the planning.
Agência Flag · Curitiba, PR
Let's talk about branding and design?
Online service for businesses in Curitiba and across Brazil. Tell us what you need so we can define the scope, steps, and budget.